MALAYSIA VESPA DAY 2024: A RESOUNDING SUCCESS CELEBRATING THE 78TH ANNIVERSARY OF VESPA

KUALA LUMPUR, 30TH JUNE 2024 – Vespa Day, held on 29th June 2024 at The Landing KL (KL Base), Sungai Besi, was a celebration of the most iconic scooters in history. The event brought togetherVespa enthusiast, collectors and curious public for a day of filled with camaraderie and excitement.

Event Highlights:

• Vespa Parade: The streets of Kuala Lumpur came alive with the vibrant sight of 2,000 Vespa cruising through the city. The convoy started at The Landing KL and made its way to Dataran Merdeka, brought together riders from all across the region in spectacular display of classic vintage to the latest innovation of Vespa.

• Vintage Vespa Display: Attendees marvelled at the collection of vintage Vespas, tracing evolution from 1958 model to contemporary limited-edition models. The display was a testament to Vespa’s timeless appeal and design excellence.

• Modern Vespa Display: The complete range from 300cc to 125cc displayed all around theevent. Special highlight was the New Vespa Sprint & Primavera 2024 which are a harmonious combination of timeless, state-of-the-art design and the latest technological equipment, pleased to gratify each unique personality. So, whatever you choose, there is the right Vespa for you.

• Live Music and Entertainment: The festive atmosphere was enhanced by live performances from local bands and entertainers, adding to the vibrancy of the day.

• Food and beverage Stalls: Attendees enjoyed a variety of delicious food and drinks from local vendors, further fostering the community spirit that Vespa Day embodies

Special Guest:

The event was graced by Mr Simone Niccolai, Managing Director, Piaggio Asia Pacific and partners from other countries who shared their passion about the iconic scooter. Their presence added depth and context to the celebration, making it even more memorable.

Family-Friendly Fun:

Vespa Day proved to be a perfect family outing, with activities and entertainment for all ages. Children enjoyed coloring, painting, and interactive games, ensuring smiles and laughter throughout the event.

A Tribute to Vespa:

Since its inception in 1946, Vespa has symbolized Italian style, innovation, and freedom. Vespa Day was a heartfelt tribute to this legendary scooter and the vibrant community it has inspired worldwide.

About Vespa Day:

Vespa Day is dedicated to celebrating the rich heritage and culture of Vespa. It aims to bring together enthusiasts and share the joy and passion that Vespas inspire.

Didi’s Note:

"We are thrilled with the success of Vespa Day. The turnout and enthusiasm from attendees were incredible, and it was wonderful to see so many people come together to celebrate Vespa," said Mr Goh Kian Sin, Managing Director, Didi Group. "We look forward to making Vespa Day an annual tradition."